About Us

Welcome to Passione Emporio and Hot Italian, two distinct brands united by one vision: to bring authentic, high-quality Italian cuisine to Berkeley.

Our Story

Founded by Fabrizio Cercatore, a passionate Italian Maestro pizzaiolo and entrepreneur, our journey began with a simple mission: to share the art of Italian cooking with the world. Born and raised in Italy, Fabrizio honed his skills in the kitchens of his homeland, mastering traditional techniques while fostering a deep respect for quality ingredients.

In 2008, Fabrizio brought his culinary expertise to California, introducing innovative concepts that redefined Italian dining. With over a decade of experience and a commitment to excellence, Fabrizio created two unique brands:

  • Passione Emporio, a celebration of fresh, handmade pasta and gnocchi, rooted in the traditions of Italian craftsmanship.

  • Hot Italian, a modern twist on artisanal pizza, featuring organic ingredients, creative crust options, and bold, flavorful combinations.

Our Berkeley Location

At our Berkeley location, you’ll experience the best of both worlds. Our menu brings together the handmade pasta and gnocchi of Passione Emporio with the signature pizzas and salads of Hot Italian, creating a dining experience that showcases the diversity of Italian cuisine.

Every dish is crafted using products made by Passione Brands, our in-house production hub located right here in Berkeley. From organic pasta and pizza dough to gelato, our commitment to quality and authenticity shines through every bite.

Our Mission

We believe in making food with passion and purpose. For us, it’s about more than just cooking—it’s about creating moments, building community, and sharing the flavors of Italy with our guests.

Meet Fabrizio Cercatore

Fabrizio's journey began in Italy, where he opened his first restaurant, La Tavernetta, at just 21 years old in the picturesque Cinque Terre region. Over 17 years, Fabrizio expanded his menu to include over 90 types of pizza, earning a reputation as a Maestro Pizzaiolo.

After moving to California, Fabrizio introduced Hot Italian in 2008, bringing a modern wave of Italian pizza to the West Coast. Later, he founded Passione Emporio to highlight his passion for artisanal pasta and authentic Italian cooking.

Today, Fabrizio continues to innovate, combining tradition with creativity to deliver unforgettable culinary experiences. His energy, dedication, and love for Italian cuisine are at the heart of everything we do.

Why Choose Us?

  • Authenticity: From our pasta to our pizza dough, everything is crafted with the care and expertise you’d find in Italy.

  • Quality Ingredients: We use organic, non-GMO ingredients to ensure every dish meets the highest standards.

  • Community Focus: As a family-run business, we take pride in creating a welcoming space where people can gather and enjoy the best of Italian cuisine.

Join us at Passione Emporio / Hot Italian in Berkeley and let us take you on a journey through the flavors of Italy. Whether you’re savoring handmade gnocchi, indulging in a slice of artisanal pizza, or enjoying a scoop of gelato, we promise an experience you’ll never forget.